TWP offer a wide range of media communications services and consultancy services to the military simulation and military training world, including; design, web-site design, editorial copy writing, brochure design and public relations
Consultancy and media commuications services available from MT&SN
MT&SN's parent company, The Write Partnership Ltd (TWP) can provide a range of consultancy services to the defence industry. These services encompass both Media Services and technical consultancy services through a number of in-house and sub-contracted experts in the fields of procurement, media relations, military technology, psychology, management and of course, publishing.
Our Media Services offers corporate communications departments a low cost, high quality outsourcing opportunity. Clients can benefit from a wide range of public relations, design, editorial copy writing, web-site design and brochure production skills.
This client-led solution means TWP is your one-stop shop for all media communication needs. TWP gives clients a complete turn-key publishing service, encompassing copy writing, illustrations, design, layout, printing and distribution.
In addition to these capabilities, TWP also carries out Media Effectiveness Surveys (MES). The MES process allows a company to compare its media presence with
those of its competitors through an objective analysis of press relations and PR Department output. The resulting MES report provides a pragmatic and cost-effective baseline from which to sharpen PR focus and increase media awareness of your company.
TWP also has an extensive defence aerospace photographic library for exhibitions, company brochures and presentations. With a library of over 20,000 images, can TWP help you with your promotional requirements?
Case Study - MES
A case study to highlight this capability features a major European airframe manufacturer. The company wanted to assess its PR department's output and how this was perceived by defence and aerospace journalists. TWP established a list of five similar global airframe manufacturers and developed a framework of questions covering such areas as speed of response to enquiries, quality of information contained in press releases, an assessment of how the company followed up questions concerning press releases, usefulness of press visits, the openness of the company to the press, access to senior executives and the quality of photographs available to the press.
These questions were presented in a 'blind' questionnaire to a list of 50 of the most senior global aerospace and defence journalists. The process ended with the companies being ranked through a matrix of scores and a detailed report on the target company's PR department. This report featured detailed comments from journalists as well as a consideration of improvements that could be made to the PR department.
Case Study - Technical Consultancy
The project described below was a two phase process. A European simulation manufacturer had developed a virtual small arms trainer which used some innovative display technologies. The company asked TWP to assess the new device and compare it with other devices on the market and to identify its unique capabilities.
Phase two of the project called on TWP to provide a 10-year assessment for virtual small arms trainers and identify key procurement opportunities. TWP has also conducted market assessments for trainer aircraft and flight simulators.
These types of report are unique to the client and can be tailored to highlight specifically requested topics, trends or requirements. This personalised and tailored approach means that the client receives accurately targetted information which will provide direct corporate benefit to the client.
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